Co-Founder and Chief Executive Officer

Jordan has been a long-time leader in sustainability, using the power of popular culture to shape social change. Today, as CEO of Solar AquaGrid, Jordan is focused on the critical issue of conserving our most precious resource – water – by accelerating innovative infrastructure solutions to create greater climate resilience in an age of increasing drought. Harris' curiosity about California's exposed canals led to commissioning the UC Merced research study that sparked the Project Nexus, the project currently underway in the Central Valley to cover large sections of canals with solar arrays.

Before committing his energy to advancing large-scale sustainability projects, Jordan had an illustrious career in the music business, Jordan co-founded and served as chairman of Virgin Records US and the Work Records label for Sony Music, after serving as head of Artist & Repertoire at A&M Records. During these years, he launched the careers of many of music’s biggest acts. At the same time, Jordan originated many high-profile projects and pro-social initiatives. In 1991, he co-founded Rock The Vote to engage young people in the political process by involving the entertainment community in its activities. In 2002, Jordan launched "Green Car to the Red Carpet," organizing high-profile celebrities to take electric and hybrid vehicles to the Academy Awards, bringing global attention to making environmentally responsible choices. In 2005 Jordan co-founded OZOcar, utilizing low emissions hybrid vehicles to create what became New Yorkʼs first and largest environmental car service.

Jordan has served as a long-time board member of Global Green USA and NatureBridge, and as a board advisor to Dwell magazine and the social impact agency, Citizen Group.

Co-Founder & Chief Creative Officer, Solar AquaGrid

An award-winning creative director, writer, and veteran of purpose-driven communications, Robin Raj has harnessed the power of media, storytelling, and community engagement to advance social responsibility, sustainability, and climate action for some of the world’s best-known brands and organizations for three decades – from Amnesty International, Bloomberg Philanthropies, NRDC, Sierra Club, Rock the Vote, and World Wildlife Fund, to Levi's, Major League Baseball, NBC Universal, Stanford Medicine, and Walmart Sustainability program.

In 2017, Raj co-founded Solar AquaGrid with social entrepreneur Jordan Harris to help conserve water, land, and generate renewable energy at scale by reimagining our water/energy infrastructure and covering large swaths of California’s 4,000 miles of canals with solar canopies.

Robin previously launched Citizen Group in 2006, a creative marketing/social impact agency he continues to lead as Executive Creative Director. Among Raj's credits: Working with NRDC and professional sports leagues to give rise to the global green sports movement; creation of the Imagine and Instant Karma campaigns for Amnesty International which ran in more than 65 countries; and creation of the NYNEX Yellow Pages Human Cartoons campaign at Chiat/Day, voted one of Adweek’s 25 Greatest Ad Campaigns.

Robin was privileged to start his career working closely with ad legends Jay Chiat and Hal Riney before founding three agencies of his own and being named to AdWeek's Creative All-Stars List in 1990. Raj has served as a long-term board member of the Green Sports Alliance and as advisor to the Plastic Pollution Coalition and University of California Climate Change working group. His recent work on Project Nexus, California’s first solar canal project, earned Robin and his colleagues the Edmund G. "Pat" Brown Award from the California Council for Environmental and Economic Balance (CCEEB).

Senior Project Manager

Tess Oliver is responsible for project management of Project Nexus and also supports operations and business development. With a background in urban planning she is an advocate for advancing innovative solutions for climate change. Her passion for efficient, scalable models has taken her to the Netherlands where she worked as an international liaison with Stadsgewest Haaglanden to learn from their internationally-recognized planning model, to projects in Southeast Asia with S3IDF that build inclusive market systems to provide access to clean energy, and Spain, where she developed a cultural travel prototype to promote sustainable travel and engaged the participation of three prestigious organizations including the Organization of World Heritage Cities. With Project Nexus, she is driven by the potential benefits of scaling water savings and renewable energy generation to reach critical climate goals. Tess holds a Master in City Planning degree from the Department of Urban Studies and Planning at M.I.T.

Pamela Wellner is responsible for communications and media relations for Solar AquaGrid, and for Project Nexus. With her versatile skill set, Pamela has deep experience developing integrated communications and marketing programs to advance California’s clean energy goals. At the Center for Sustainable Energy, she was a senior marketing manager for Energy Upgrade California and the California Clean Vehicle Rebate Project. At the California Public Utilities Commission, she orchestrated the development of a statewide brand and communications plan, and directed strategies to influence consumer behavior in the energy efficiency sector. In addition, she helped create the Behavior Energy and Climate Change Conference to promote behavior change best practices to advance sustainability.

Pamela is currently board chair of Charge Across Town, whose mission is to increase equitable access to clean transportation, and her past experience includes directing sustainability and human rights campaigns for organizations such as Greenpeace, Fauna and Flora International, and the Rainforest Action Network. In her role as a producer, Pamela has developed sustainability content through Transit Pictures, and at ClimateWorks, she co-produced videos for the Powering Past Coal Alliance and Bloomberg Philanthropies, using storytelling to address the barriers and benefits of ending coal power. The videos were screened at the Global Climate Action Summit, COP24, and BloombergNEF NY Summit.

Earlier in her career, Pamela focused on protecting old-growth forests and communities from rapacious logging practices and advancing corporate sustainability. She campaigned for sustainably produced timber products ranging from tissue paper, musical instruments, and plywood for Hollywood movie sets, to helping found The Forest Stewardship Council.